Creating stroies
Designer
Brand Identity
Concepting
Creative Director
Alex Toohey
Designer
Julia Mooney
Copy
Mickey Thebridge
Title Hotels holds a collection of unique tales, all taking place in this alpine, lakeside wonderland.
The graphic language is adaptable, resembling books standing together on a bookshelf, a pair of skis or the angles of a mountain slope. The storytelling continues through the colour palette which echoes Queenstown’s iconic natural beauty.