AWARD School

AWARD School is an industry led program built to develop creative thinking and problem solving, with 10 briefs over 12 weeks.

3x on “The Wall” for OOH, TVC, and PR.

[View AWARD school book here]

Badass Bitches In Brand

Let the record show.

Badass Bitches In Brand. Let the record show the women’s stories. Women in progress. Women in power. The low and high, the how and why. BABIB subverts the visual language of 80s smoke filled boardrooms and adds the red recording dot. The mic is always on and something worth capturing is happening right now.

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Optus
Yes Agency (M+C Saatchi)

As a Designer at M+C Saatchi Group Yes Agency, I contributed to exciting creative from retail theatre to OOH advertising. I rolled out across seasonal campaigns across every touch point in retail, digital, OOH, and social channels.

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Belvoir Theatre
Houston Group

You are the key.

A theatre can only risk everything on stage if the people offstage refuses to move.

People have fastened padlocks to bridges for decades to mark something they love they won't let go of. Unlock Your Love hands one to Belvoir's supporters. They're the ones holding the keys.

[Coming soon]

Not in our drink
UTS

Not in our drink.

A campaign designed for What Were You Wearing that shifts drink spiking from something one person is told to watch out for into something a venue, a festival and everyone in the room refuses together. Carried across posters, coasters, cups and wristbands, so the message is already in your hand before the night begins.

Group project:
Siena Zadro, Amy Nordon, Isabelle Mendoza and Pricillia Wijaya

Coral Expeditions
Houston Group (concept)

Nobody discovers anything alone, they follow a wake, a route, or a bird that’s been there before.

This design direction channels the brand’s pioneering spirit into a design language defined by exploration and discovery.

Textural, layered, and evolving, it mirrors the nostalgia of a well loved travel diary, unfolding expedition through collected images, ephemera, and everything else that comes from a life-changing trip.

Underpinned by navigational codes and cues, the design references Coral’s enduring expertise and guidance, grounding the sense of adventure in precision and purpose.

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Taste Trek
UTS

One pick a day. Taste Trek reads the route you already walk to work and offers a small detour to one new spot, replacing endless scrolling with a single decision, the detour you'd never take on your own.

By offering one place instead of a thousand it removes the choice fatigue that made you order the usual in the first place. The app is designed with one colour, red, so the app itself refuses the paradox of choice it was designed to solve.

Taste Trek was announced as an AGDA Student Finalist and received a merit award.

AWARD School

Badass Bitches In Brand

Optus Yes Agency (M+C Saatchi)

Belvoir Theatre Houston Group

Not in our drink UTS

Coral Expeditions Houston Group (concept)

Taste Trek UTS

Optus
Yes Agency (M+C Saatchi)

Belvoir Theatre
Houston Group

Not in our drink
UTS

Coral Expeditions
Houston Group (concept)

Taste Trek
UTS

Julia Mooney About Work AWARD School

Julia Mooney

About
Work
AWARD School