Julia Mooney

About
Work
AWARD School


Badass B*tches In Brand


Let the record show.

Badass Bitches In Brand. Let the record show the women’s stories. Women in progress. Women in power. The low and high, the how and why. BABIB subverts the visual language of 80s smoke filled boardrooms and adds the red recording dot. The mic is always on and something worth capturing is happening right now.

AGDA 2026 Finalist x6
Brand identity – Small Business
Brand Expression – Tone of voice
Brand identity – Campaign
Design Craft – Photography
Design Craft – Writing
Design for Good

BEST Awards NZ 2026 Finalist x4
Bronze – Design communication
Bronze – Small brand identity / cultural


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Optus
Yes Agency (M+C Saatchi)

As a Designer at M+C Saatchi Group Yes Agency, I contributed to exciting creative from retail theatre to OOH advertising. I rolled out across seasonal campaigns across every touch point in retail, digital, OOH, and social channels.

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AWARD School


AWARD School is an industry led program built to develop creative thinking and problem solving, with 10 briefs over 12 weeks. 

3x on “The Wall” for OOH, TVC, and PR.

[View AWARD school book here]









Belvoir Theatre
Houston Group


You are the key. 

A theatre can only risk everything on stage if the people offstage refuses to move.

People have fastened padlocks to bridges for decades to mark something they love they won't let go of. Unlock Your Love hands one to Belvoir's supporters. They're the ones holding the keys.

[Coming soon]






Not in our drink
UTS


Not in our drink.

A campaign designed for What Were You Wearing that shifts drink spiking from something one person is told to watch out for into something a venue, a festival and everyone in the room refuses together. Carried across posters, coasters, cups and wristbands, so the message is already in your hand before the night begins.

Group project: 
Siena Zadro, Amy Nordon, Isabelle Mendoza and Pricillia Wijaya




Taste Trek
UTS


One pick a day. Taste Trek reads the route you already walk to work and offers a small detour to one new spot, replacing endless scrolling with a single decision, the detour you'd never take on your own. 

By offering one place instead of a thousand it removes the choice fatigue that made you order the usual in the first place. The app is designed with one colour, red, so the app itself refuses the paradox of choice it was designed to solve.

Taste Trek was announced as an AGDA Student Finalist and received a merit award.